Product vision document template

Reply to Sid. Jason Keogh. December 13, pm. At least you could reference the source…. Janna Bastow. January 6, pm. Reply to Jason Keogh. January 19, pm. Reply to Janna Bastow. Well done Janna. Credit where credit is due — to Mr. Moore, and to you.

April 11, pm. Great article, thanks Janna. Curious how you approach this. May 3, pm. In growing and bigger companies, the Product Manager and Teams define the vision together with their Development Team. Neither by the founder s nor by the Product Managers. Every employee should feel responsible when contributing to and challenging the vision at any time. As an employee, if you don't contribute towards the vision, then don't be surprised if it turns out to be something you don't agree with.

The same concept applies to a Founder or Product Manager. If you don't engage your colleagues in the vision, don't expect them to follow it.

Sharing an agenda and documents with the attendees beforehand will help them to better prepare upfront. If you want to learn more about the process I recommend listening to this podcast episode:. The product vision is definitely compatible with the agile mindset and methodologies such as Scrum, Kanban, and any other. The vision shows a clear direction and teams can decide how they get there. They can adjust the plan and the vision at any time if needed.

Especially in backlog grooming sessions and sprint planning sessions. I always tell product people to regularly align with the Leadership Team and challenge if. Look at successful companies:. They spend a lot of time and money on offsites, meetings, fights, time with coaches and consultants, etc.

Alignment and a clear direction is the key! Make sure your product vision has an individual touch to it. I can tell you from my experience, people love that most. If you think I should mention this on top of the article and delete the rest of it please tell me on Linkedin christianstrunk. Contact me. Christian Strunk. Cart 0. How to define a product vision with examples. What is a product vision? What information does a product vision contain?

What is the best time frame though? Therefore, the team came up with a simple 4 point vision: Fast, visually appealing, and joyous to use Drop-dead simple to get information into the calendar More than boxes on a screen reminders, invitations, etc. Easy to share so you can see your whole life in one place It contains no detailed explanation on a feature level, although the goal is clear.

Do you like this article so far? How to define a product vision example To me, product vision creation is a two-part creation process Defining key product information. What are the customer needs? What are the business goals? Use this in-depth template to create a product vision plan that summarizes your product vision, including the situation description, your target audience, the distinctive traits your product provides, and more.

Microsoft Word Google Docs Smartsheet. Create an all-inclusive product vision outline that summarizes your unique product vision, including business goals, target audience, strategy, product details, and more. Whereas a product roadmap offers an outline for how you will execute your product strategy, this strategic product vision and strategy template offers competitive analyses, product distribution and partnership details, and finance and market research sections.

A great product vision articulates that mission thoroughly and meticulously to all your team members. But how do team members, including product owners, product managers, marketers, designers, project managers, and developers, create great product visions?

They clearly define the purpose, desired results, audience, problem-solving aspects, and organizational benefits of the product. But they also create great product visions by listening to their customers. In fact, understanding your customer, through user and market research, is the key to developing a great product vision. The board helps you achieve this goal by addressing the following questions:. A product vision board serves as the foundation for your overall product strategy.

The board allows you to effectively capture your comprehensive product vision, including the nature of your product, your target market, your desired results, and more. Moreover, the board is highly adaptable and flexible, giving you the crucial ability to account for continual changes in the marketplace. A product vision template is a centralized, shareable document that helps guide you through the entire product-vision process, from product conception through product release and beyond.

Though product vision templates may vary, they most often include the following universal questions. Product vision board templates also frequently include the following sections to help you further define product vision and strategy:. Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change.

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

Try Smartsheet for free, today. Get a Free Smartsheet Demo. In This Article.