Questionnaire designer software

Survey design with IdCode. All code strength, no programming skills needed. Discover more on IdCode. Survey questions. Endless combinations, brilliant solutions.

Single select Select one only answer Radio button. Textarea Insert answer longer than a sentence. Comparative slider Pick what and how much you prefer.

Exclusive If selected, it disables all other options. Buttons Show answer options as buttons. Multiple choice Select one or more answers Checkbox. Drop-down Select one answer from the drop-down.

Rating Collect answers based on a rating. Autocomplete Start typing and select your answer. Video Record live videos from the browser or upload an existing one. Carousel Show questions inside a carouse. Text Insert short text answer Input field. Date Select a date with the calendar. Like Express a preference with like. Photo Take a live photo also from the browser or upload an existing one.

Matrix Use matrix questions with your preferred options. MaxDiff Select the worst and best attribute. Number Insert whole or decimal numbers. Slider Move the pointer and pick a value. Smile Collect feedback in a fun way. Upload file Upload any type of file. Regex Use any regular expression. Signature Ask for a signature during the interview. Logic and Branching. Full control on questionnaire flow. Complete control, endless possibilities.

Skip Manage interview-flow settings with simple or complex skip logic. Piping Use text piping to display an answer or data or use it to design your logic conditions.

Random Display answers, questions, or pages in random order using IdSurvey's powerful random engine. Script Customize the verifications, graphics, and functions of any questionnaire item by using ClientScript and its endless options. Tools for complete control. Restrictions Insert any type of rule to validate text or numerical answers. Loop Create all kinds of loops, static or dynamic to repeat sections of the questionnaire. Not sequential The page is displayed only if directly called by a skip condition.

Encode questions Encode or assign a score to answers setting all kinds of rules. More questions in a page Insert more questions in a page to make questionnaire compiling faster. Update contact Automatically update a contact field according to one or more answers. Alert Add alerts on questions with a customized text. Unlimited conditions Create rules of any complexity with logic conditions and functions. Logic control Check display conditions and skip syntax. Out of target Set the out of target in answers that determine the screen out.

Show or Hide Display a question or answer just in specific conditions. Optional answer Decide if the question has a mandatory or optional answer. Multilingual questionnaires. Ask good questions in the right language. Create multilingual questionnaires in a simple and intuitive way! It offers a white label option if you want a fully branded survey and a wide range of integrations to connect smoothly with your existing online tool stack.

With Survey Anyplace, you can easily transport respondents through to your CRM or email marketing tool and start building nurturing campaigns. Image Source.

Mopinion collects feedback and turns it into actionable data that gives digital marketing teams more insight into the voice of the customer. Mopinion enables its users to create customizable online feedback forms including various CX metrics such as NPS, CES, and CSAT and trigger them based on rules such as mouse movement, time on page, exit intent, and much more. It also includes comprehensive visualization in customizable dashboards, text analysis, and smart labeling capabilities.

To act upon feedback or collaborate among members of your digital team, users can make use of proactive alerts, role-based views, and connect to PM tools such as Trello or Asana.

Nicereply has been around for some time and provides businesses with tools to build customer satisfaction surveys, Net Promoter Score surveys, and customer effort score surveys.

Nicereply has a beautiful interface, but it is also easily customizable without any coding necessary. While most user reviews are positive, some customers do note the lack of a mobile app for Nicereply. SurveyLab is an online survey tool and questionnaire software that enables you to create surveys, automate response collection, and generate reports. It integrates with most CRM and helpdesk systems. Most users appreciate the way the dashboard is organized, and how easy it is to set up surveys.

Centiment is an innovative tool you can use to survey nearly any consumer or B2B audience. You can survey the company's Audience Panel a community of respondents or purchase a license to survey your own employees or customers.

Price: B ased on sample size, survey length, and audience targeting. See website for more information. You can survey customers via email, SMS, or a link, and the feedback arrives in real-time. And if help is needed, Delighted offers impressive customer support to help you create a better workflow with such a large survey pool.

Pollfish is a self-service market research tool offering real-time responses from consumers worldwide. It allows you to create surveys quickly and efficiently. The poll boasts over million users globally, so you have a large potential reach. However, with such a large survey pool, it's important to check segmentation capabilities to ensure you're getting the insights you need for your particular business.

The tool is best used for use cases like building personas, concept testing, NPS, or online reviews of applications. YesInsights is a customer feedback tool that lets you receive instant customer feedback through NPS surveys across all platforms — including email, blog posts, and social media. Users are impressed with how versatile the surveys are, and how easy it is to customize them. Additionally, the tool offers plenty of integrations, making it easier to reach more customers.

Startquestion is a system for creating questionnaires, ranging from simple surveys to advanced forms. It has over 50 patterns to customize, allows you to send surveys as a link or in an email, and has analytics and reporting export functions. Startquestion has a very easy-to-use interface, and users are most thankful for the pre-made survey options. BirdEye is a SaaS platform that helps businesses get closer to customers. Its survey solution captures real-time feedback and ratings across multiple channels, including review sites, social media, and surveys.

This all-in-one software includes review monitoring, review generation, review marketing, customer surveys, social, support ticketing, listings, webchat, business insights, and competitive benchmarking. It is better to give each a "neutral" reference such "M" or "N" that do not have as strong a quality difference image.

Avoid technical terms and acronyms, unless you are absolutely sure that respondents know they mean. If you must use an acronym, spell it out the first time it is used. Make sure your questions accept all the possible answers. A question like "Do you use regular or premium gas in your car? The owner may alternate between both types. The question also ignores the possibility of diesel or electric-powered cars.

A better way of asking this question would be "Which type s of fuel do you use in your cars? If you want only one answer from each person, ensure that the options are mutually exclusive. For example:. This question ignores the possibility of someone living in a house or an apartment in the suburbs. Score or rating scale questions e. Researchers are very divided on this issue. Many surveys use a ten-point scale, but there is considerable evidence to suggest that anything over a five point scale is irrelevant.

This depends partially on education. Among university graduates a ten point scale will work well. Among people with less than a high school education five points is sufficient. Giving a verbal or written label to each point on a scale, instead of just the endpoints, will usually yield higher-quality data, though this may not be practical when there are more than five points on the scale.

You will usually get more differentiation in answers to a rating scale with more extreme labels for the endpoints. For example, fewer people will select "extremely satisfied" then will select "very satisfied. Another issue on which researchers differ is whether to use a scale with an odd or even number of points. Some like to force people to give an answer that is clearly positive or negative.

This can make the analysis easier. Others feel it is important to offer a neutral, middle option. Your interviewing mode can make a difference here. A good interviewer can often get an answer, but in a self-administered interview, such as a Web page survey, a person who is frustrated by being unable to give a middle answer may leave a question blank or quit the survey altogether. A question phrased like the one above will force most answers into the middle category, resulting in very little usable information.

If you have used a particular scale before and need to compare results, use the same scale. Four on a five-point scale is not equivalent to eight on a ten-point scale. Someone who rates an item "4" on a five-point scale might rate that item anywhere between "6" and "9" on a ten-point scale.

Do not use negative numbers when asking for ratings. Some people do not like to give negative numbers as answers.

If you want 0 to be the midpoint of a scale when you produce reports, you can weight the answers after data collection to get that result. Always discount "favorable" answers by a significant factor.

Unfortunately, there is no hard and fast rule on how much to do this. It depends on the situation. Some people tend to give answers they think will please an interviewer or even a survey company or survey sponsor, and in some cultures it might be considered impolite to give negative answers.

One factor to consider is the survey mode. People tend to pick the most positive answer on a scale more often when answering telephone or in-person surveys than other types of surveys, regardless of the details of the question. The desire to please translates into a tendency to pick agreeing answers on agreement scales. While logically the percentage that strongly agrees that "X is good" should exactly equal the percentage that strongly disagrees that "X is bad," in the real world, this is unlikely to be true.

Experiments have shown that more people will agree than disagree. One way to eliminate this problem is to ask half your respondents if they agree that "X is good" and the other half if they agree that "X is bad.

This is extra work, but it may be worth it, if it is important to get the most accurate percentage of people who really agree with something. People sometimes give answers they feel will reflect well on them.

This is a constant problem for pre-election polls. More people say they will vote than actually will vote. More people say they go to museums or libraries than actually do. This problem is most significant when your respondents are talking directly to a person. People give more honest answers when answering questions on a computer. Mail surveys are in-between. Because people like to think of themselves as normal or average, the range of answer choices you give when asking for a quantity or a frequency can affect the results.

For example if you ask people how many hours of television they watch in a day and you offer the choices:. The first list of choices makes 4 hours sound extreme, while the second list of choices makes it seem typical. In personal interviews it is vital for the Interviewer to have empathy with the Interviewee. In general, Interviewers should try to "blend" with respondents in terms of race, language, sex, age, etc. Choose your Interviewers according to the likely respondents.

Leave your demographic questions age, gender, income, education, etc. By then the interviewer should have built a rapport with the interviewee that will allow honest responses to such personal questions.

Mail and Internet questionnaires should do the same, although the rapport must be built by good question design, rather than personality. Exceptions to this rule are any demographic questions that qualify someone to be included in the survey. For example, many researchers limit some surveys to people in certain age groups.

These questions must come near the beginning. Do not have an interviewer ask a respondent's gender, unless they really have no idea. Have the interviewer fill in the answer themselves. Paper questionnaires requiring text answers, should always leave sufficient space for handwritten answers. Lines should be about half-an-inch one cm.

The number of lines you should have depends on the question. Three to five lines are average. Leave a space at the end of a questionnaire entitled "Other Comments.

Many products have a wide range of secondary uses that the manufacturer knows nothing about but which could provide a valuable source of extra sales if approached properly. In one third world market, a major factor in the sale of candles was the ability to use the spent wax as floor polish - but the manufacturer only discovered this by a chance remark.

Always consider the layout of your questionnaire. This is especially important on paper, computer direct and Internet surveys. You want to make it attractive, easy to understand and easy to complete. If you are creating a paper survey, you also want to make it easy for your data entry personnel. Try to keep your answer spaces in a straight line, either horizontally or vertically. A single answer choice on each line is best.

Eye tracking studies show the best place to use for answer spaces is the right hand edge of the page. It is much easier for a field worker or respondent to follow a logical flow across or down a page.

Using the right edge is also easiest for data entry. The Survey System lets you create a Questionnaire Form with the answer choices in two columns. Creating the form that way can save a lot of paper or screen space, but you should recognize doing so makes the questionnaire a little harder to complete. It also slows the data entry process when working with paper questionnaires. Questions and answer choice grids, as in the second of the following examples, are popular with many researchers.

They can look attractive and save paper, or computer screen space. They also can avoid a long series of very repetitive question and answer choice lists. Unfortunately, they also are a bit harder than the repeated lists for some people to understand. As always, consider whom you are studying when you create your questionnaire. The second example shows the answer choices in neat columns and has more space between the lines. It is easier to read. The numbers in the second example will also speed data entry, if you are using a paper questionnaire.

When using a grid like the above example the way you lay out the choices will affect the results. It is not clear whether it is always best to make the leftmost column the most positive response or the most negative response, but there is a tendency for people to pick the left side of the grid more than the right side, regardless of whether the left side is positive or negative.

So any time you use a grid you should discount the left side responses to some degree. Research suggests that you would likely get comparable answers whether presenting single response answers in a grid format compared to asking the same questions as a series of multiple-choice questions. But research also suggests that you may get more responses chosen in a pick-all-that-apply multiple choice format compared to a pick-all-that-apply grid format. So grids may work better with questions such as rating or agreement scales than with questions that allow respondents to associate attributes with multiple brands.

Surveys are a mixture of science and art, and a good researcher will save their cost many times over by knowing how to ask the correct questions. We first discuss general tips for web surveys. After this section we discuss additional considerations for mobile devices - smartphones and tablets - which a large and growing number of people use to take surveys. One principle is to consider good Web page design when creating your survey pages.

Do not use too many colors or fonts. They are distracting. On the other hand, bolding, italicizing, and changing the colors of key words, used appropriately, can make your questions easier to understand. Always specify a background color, even if it is white usually a good choice. Some browsers may show a background color you do not expect, if you do not specify one. Background images usually make text harder to read, even when they make a page more attractive at first glance.

Use graphics sparingly. Some home Internet users still connect via modems, and graphics slow download times. This is mainly a problem in rural households, but everyone appreciates faster download times.

Remember that showing a large graphic at a small size on a Web page does not reduce the time needed to download the graphic. Create or modify the graphic to a file size that is no bigger than you need. If your sample consists of people at work, you may use more graphics, since those people usually have faster connections, but even they appreciate faster downloads. Use video only if that is what you are testing e. Make sure you do not require people to scroll horizontally to view part of the survey page.

Most people find horizontal scrolling annoying. Question text wraps to fit the available space, but you can make a grid that is wider than some screens. You may want to design your pages to be up to pixels wide leaving room for the browser edges and a scrollbar. In any case, you should not ask opinions on any graphic wider than that, since some people will have to scroll to see it. Include an introduction or welcome page.

Explain the reason for the survey as far as you can without compromising the survey. Put instructions at the point they are needed, instead of grouping them on the first page. Make sure your page and question layout are consistent. Do not put answer choices on the right for some questions and on the left for others.

Use color consistently. For example, always use the same color to represent an instruction, which is not part of a question per se.

Use a different color or bolding any time you want to highlight words within questions. Recognize that requiring that questions be answered will likely increase the number of people who drop out of a survey in the middle.

If you do require answers, consider doing so only on key questions. Whenever you require an answer make sure the available options include all possible answers, including "don't know," "decline to state," or "not applicable," if there is any chance that these may represent some people's answers.

Consider your sample when designing the pages. Using answer grids and presenting answer choices in two or more columns can look attractive, save space and help avoid vertical scrolling. Unfortunately, these formats are a bit harder for some people to understand than a simple vertical list of answer choices. If you think your target population may have some trouble understanding how to fill out the survey, use these formats sparingly.

Allow space for long replies to comment type questions. Some people will type in longer answers on a Web page than they would write on a paper questionnaire or say to an interviewer.

Drop-down lists save space on the screen, but be careful using them. Lists that require scrolling to see some choices can bias the results. Use them only if there is only one possible choice a person can make. One example is state of primary residence. If you present a list of choices that people have to think about, and only some of the choices are initially visible, there will be a bias in favor of those initially visible choices.